Meeting with the founders of Studio Glow on the 29th

Can you introduce yourself and tell us about your background?

Katell: I'm Katell Delahaye, passionate about fashion, and I created my first multi-brand designer boutique in 2005 in Saint-Malo, "Le 29." The concept worked very well, and I now have three women's ready-to-wear boutiques between Saint-Malo and Dinard. A year and a half ago, my daughter, Emma, joined me in my entrepreneurial adventures and opened a high-end second-hand boutique, "Le 29 Vintage." To continue this great momentum, I took the crazy gamble of a completely new concept: opening a space dedicated to beauty.

Fabienne: My name is Fabienne Croc. I've been a designer/creator of treatment protocols for over 20 years. I support brands in training, hotel groups, institutes, and spas. In 2020, I became a naturopath to support women who are overwhelmed by their hormones.

How did the Studio Glow du 29 adventure begin?

Katell: After all these years in fashion, then in luxury second-hand, I wanted to further diversify the offering around women's well-being and beauty.

Fabienne: This adventure didn't just start today; it started more than 5 or 6 years ago. Katell, who is a childhood friend, really wanted to create a women's care space, and so she commissioned me to help her with this wonderful project.

What place does beauty hold in each of your lives?

Katell and Fabienne: We are both the same age, it's true that skin changes a lot at 50 and we can find non-invasive care methods to compensate for the deficiencies of the epidermis. Beauty therefore takes up a lot of space in our lives because we like to have beautiful skin, especially a very fresh complexion that radiates health with, if possible, a nice firmness on the oval of the face, eyes that sparkle...

How and why did you decide to offer the Alaena Range at Studio Glow on the 29th?

Katell: I've always offered unique, high-quality products in each of my stores. I wanted to do the same at the Studio. Alaena is a French brand that offers products formulated with natural, certified organic ingredients, and it's essential for me.

Fabienne: I discovered Alaena in 2020, I immediately fell in love with the smell which is just addictive, the ultra comfortable texture, the presentation, the look and then the effectiveness of the products. I also fell in love because they are organic, without disruptors, without mineral oils... In addition, this brand comes from the seaside, so we are in an oceanic climate like that of Brittany.